Our Speciality is Market Insights Solutions

Brand Marketing & Performance

Industry Tracker - Monitor market dynamics for a specific product category over time.
Consumer Segmentation - Get a detailed knowledge of consumers' mindsets, their category behavior, and their underlying values.
Usage & Attitudes - Acquire knowledge about consumer preferences, habits, and purchasing behaviors.
Marketing Mix - Quantify your drivers of sales and understand the effectiveness of your marketing across all channels to optimize your investments.
Brand Intelligence - Craft winning brand strategies that establish meaningful connections with your consumers, enhance the strength of your brand, and stimulate a premium perception in the market.
Campaign Performance - Obtain a comprehensive understanding of your campaign performance to accurately assess return on investment (ROI) and optimize your marketing and advertising endeavors.

Consumer Trends - Stay informed about the evolving sentiments, values, mindsets, and behaviors of consumers and shoppers, enabling you to effectively plan for the present and drive innovation for the future.
Demand Generation - Drive sales volume and engage your target group by gaining a deep understanding of their demographics, values, preferences, and factors that influence their purchasing decisions.
Customer Journey - By understanding the motivations, preferences, and behaviors of different shopper segments, we help you tailor your product offerings to target specific groups more effectively.

Supply & Distribution - Distribution and supply chain solutions to ensure your strategies maximize ROI, protect margins, and avoid waste for sustainable growth.
Competitive Analysis - Better understand your target groups and competitors to remain a relevant, profitable, and future-proof.
Pricing & Promotion - Optimize your pricing and promotion strategies with precision by gaining insights into the direct impact of your promotions, as well as those of your competitors, on your sales volume and revenue.

Brand Tracker - Keep a pulse on brand awareness and reputation, and uncover what impacts perception. Measure the impact of marketing and ad campaigns pre- and post-launch and find new entrants in your market. Benchmark your brand against competitors.
Ad Testing - Test your marketing and advertising campaigns before you launch. Our Ad Testing compares and scores multiple ads and provides qualitative feedback to help you identify which ad creative will most effectively reach your target market�and why.
Message Testing - Measure the effectiveness of your messaging with an analysis of slogans, taglines, value propositions, company positioning, and more. Improve your messaging by measuring strengths and weaknesses across multiple attributes.
Name Testing - Test out different names for your brand, product, or service. Our Name Testing compares and scores multiple naming concepts and provides qualitative feedback to help you identify which will best resonate with your target market�and why.
Logo Design Testing - Uncover the optimal logo design for your brand or products. See how your designs compare side by side and which are statistically significant. Customize the quantitative scorecard by choosing from 15+ attributes, or more.
Video Testing - Find out how your videos resonate with your target audience. See how your videos compare side by side and which are statistically significant. Customize the quantitative scorecard by choosing from 15+ attributes, or more.